Graffiti for Butterflies

Directing monarch butterflies to urban food sources along migratory routes in North America.

GFB uses images of milkweed flowers to broadcast the location of food sources to monarch butterflies. In the above prototype, the graffiti is placed on a wall above an actual milkweed plant in New York City, signaling the presence of nectar to hungry monarchs in the vicinity.

Monarchs regularly pass through wide swathes of human settlement as they migrate each year between wintering sites in Mexico and summering grounds in the United States and Canada. GFB is the equivalent of a fast-food sign on a highway, advertising rest stops (waystations) to monarchs traveling through the area.

ultraviolet uv graffiti spray paint spraypaint

Milkweed flowers have natural ultraviolet (UV) patterns that are recognizable to monarch butterflies. These patterns are invisible to us because we can’t see light in the ultraviolet spectrum. GFB uses sunblock to paint the graffiti in a way that mimics these natural ultraviolet properties. (Sunblock is perfect for this, because it’s designed to reflect ultraviolet light away from our UV-sensitive bodies— it’s essentially a cheap and easy UV spray paint.)

The head (corona) of the graffiti flower is sprayed with sunblock to produce a burst of color in the ultraviolet spectrum. The above video is a simulation of monarch butterfly vision— it’s not possible to accurately represent the color of ultraviolet light in the spectrum visible to humans.

Milkweed leaves are the monarch caterpillar’s sole food source. In this video, a monarch visits a balcony in New York City. It feeds and lays eggs, later hatching into tiny hungry caterpillars.

Marisa Olson’s review of Graffiti for Butterflies at Rhizome:

The Metafilter comment thread on this project can be found at:

BLDG Blog covers the project at: